Unlocking the Future: Free Perplexity Pro for Airtel Subscribers
In a bold move that signals how deeply artificial intelligence is entering everyday digital life, telecom giant Airtel has partnered with Perplexity AI to offer one full year of Perplexity Pro absolutely free to its subscribers in India. Let’s break down what this means: the features, eligibility, how to activate, and things to keep in mind.
What’s the Deal?
Here’s what the promotion brings to the table:
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The offer: Subscribers of Airtel (mobile prepaid, postpaid, broadband, DTH) can claim a 12-month free subscription to Perplexity Pro — a premium AI-powered search and productivity platform. The Indian Express+4Airtel+4Perplexity AI+4
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Value: This subscription is stated to be worth about ₹17,000 (approx. US $200) for the year. Perplexity AI+1
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Features (what you get with Perplexity Pro):
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Up to 300 advanced AI-searches per day. The Indian Express+1
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Access to multiple advanced models – e.g., GPT, Claude, Gemini (depending on the offering). The Times of India+1
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Uploading documents/files (PDF, Word, etc.) for analysis and summarisation. Airtel+1
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Image generation from text prompts. Airtel+1
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Multiple device support (desktop + mobile) for the Pro account. Airtel
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In short: Airtel is giving its users access to a high-end AI productivity tool, at no extra cost, for one year.
Who Is Eligible?
Good news: the offer is fairly wide-reaching. Some key eligibility points:
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It’s open to all active Airtel customers in India — mobile prepaid, mobile postpaid, broadband (WiFi), DTH. Perplexity AI+2The Indian Express+2
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Both new and existing users of Perplexity (including former subscribers) are eligible. Perplexity AI
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No extra payment or credit-card requirement at the time of claiming the offer. The Indian Express+1
So if you’re an Airtel user, you likely qualify — just check the activation in the app.
How to Redeem the Offer
The process is straightforward. Here’s how you can claim your free Perplexity Pro via Airtel:
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Open the Airtel Thanks app on your smartphone (make sure you’re logged in with your Airtel number). Perplexity AI+1
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In the app menu, navigate to Rewards & OTTs (or a similar “Benefits / Claim offers” section). Airtel+1
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Look for the card/banner that says something like “Get 12 months of Perplexity Pro free worth ₹17,000”. Tap Claim Now. The Indian Express+1
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If you’re new to Perplexity: create your Perplexity account with a valid email / Google or Apple ID. If you’re already a paying Perplexity user: you may need to turn off auto-renewal so the free year can commence after your paid period ends. Perplexity AI+1
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Once setup is complete, you’ll enjoy the Pro features for the free 12-month period.
Important note: Make sure to redeem before the offer deadline (check in your app). Also check your Airtel account is active and the app is updated. Perplexity AI+1
Why This Matters
Here are a few reasons why this is a strong offering and what it means in a broader sense:
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Access to premium AI tools: For many users, paying ₹17,000 for a year of advanced AI search and productivity is out of reach. Giving it free opens up those tools to a much larger audience.
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Benefit for students, professionals & creators: Whether you’re doing research, preparing reports, writing, creating visuals, or analysing documents — these tools can boost productivity significantly.
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Strengthens Airtel’s value proposition: For Airtel, bundling this kind of service adds differentiation in a competitive telecom market. They are not just providing connectivity but also value-added digital services.
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Accelerates AI adoption: The move can help more people experiment with advanced AI, build AI-skills, and integrate AI into everyday workflows — which is strategically significant for India’s digital economy.
Things to Be Aware Of (and Potential Caveats)
While the deal is compelling, it’s smart to keep in mind some points:
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Deadline / Time-limited: The offer has a claim period (e.g., between certain dates) and after that you may lose eligibility. Airtel+1
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Activation required: Simply being an Airtel user isn’t enough — you must go through the redemption process in the app to activate.
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Existing paid subscriptions: If you are already a paid Perplexity Pro user via Apple/Google, you may need to stop auto-renewal for the free year to kick in. Perplexity AI+1
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Performance / expectations: Some users have raised questions about whether the Airtel-bundled version is exactly identical in performance to the paid retail version. For instance, there were Reddit posts citing issues (slower responses, missing features) though the company has officially denied any difference. Moneycontrol
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Usage & responsible use: With such powerful tools, you’ll want to use them responsibly (e.g., check outputs, avoid relying blindly on AI for critical decisions).
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Post-year scenario: After the free year ends, you’ll either need to subscribe (pay) or shift to the free/basic version of Perplexity (with reduced features). It’s worth planning ahead.
Final Verdict
If you’re an Airtel subscriber in India, this offer from Airtel + Perplexity is a no-brainer: you get one year of a premium AI productivity tool at zero extra cost. Whether you’re a student, researcher, creative professional or simply a curious learner, this is an excellent way to explore what advanced AI tools can do.
That said — make sure you follow the steps, activate it promptly, and manage expectations: no AI tool is perfect, and you’ll still need to apply your own judgement. But for the price of “free”, it’s a huge value.
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